Industry News

Digging Into ‘Dupe Culture’ in Fragrance & Beauty

Nearly half of Gen Z and Millennial makeup wearers lean into this trend, according to Circana.

Thanks to TikTok, beauty dupes are the belles of the ball right now, especially with younger consumers. In particular, fragrance and makeup products are standouts amidst the frenzy, according to Circana’s Natallia Bambiza, director, beauty category analyst, makeup and hair,  and Jaquelyn Wenskus, director and fragrance category analyst, beauty. Fragrance dupes aren’t new, of course. But #PerfumeTok has witnessed its popularity grow significantly over the past year, and Gen Z consumers are buy...

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